Whitney Wolfe Herd, the Bumble founder, has disclosed how the app might utilize artificial intelligence (AI) to gauge users’ and their matches’ compatibility.
Speaking openly about Bumble’s future and possible changes, Wolfe Herd made an appearance at The Bloomberg Technology Summit on May 9. In discussing how AI might impact the dating environment, she said that she hoped it would “help create more healthy and equitable relationships” on Bumble.
Giving an example of how the app might accomplish its objective, the entrepreneur said that Bumble users might be “talking to [their] AI dating concierges” “in the near future.”
You might tell the dating concierge about your fears, she added. I just broke up with someone. My commitment problems are real. It might also enable you to retrain your thoughts about yourself. Then it can offer you helpful advice on how to interact with others.
She offered another method by which individuals may utilize AI to determine if they are compatible before deciding to communicate one another on Bumble.
“Your dating concierge could go and date for you, with another dating concierge,” Wolfe Herd said. No, really, and you save yourself the 600-person conversation. ‘These are the three people you really ought to meet,’ it will tell you after scanning all of San Francisco. That is the potential of AI used properly.
Recently resigning as CEO of Bumble, Wolfe Herd confirmed that the company would continue to use AI to achieve its primary objective of “A safer, kinder digital platform, for more healthy and more equitable relationships.”
She admitted that the AI the firm uses was influenced by Bumble’s old signature rule, which required women to message their male matches first.
“Putting women in the driver’s seat always helps to actually rebalance how we all treat one another, not to denigrate men,” she remarked. AI will so adhere to the same set of principles. We’re going to lean in quickly and fiercely.
Wolfe Herd has talked on the influence of AI on Bumble before. When Emily Chang spoke on Bloomberg’s podcast The Circuit in August 2023, the businesswoman said that artificial intelligence (AI) may help people become more adept flirts when courting online.
“The typical US single doesn’t date because they don’t know how to flirt, or they’re scared they don’t know how,” she said. What if you could use the chatbot to boost confidence and make someone feel really comfortable before they approach a large group of strangers?
Wolfe Herd made his remarks on AI concierges a few weeks after Bumble revealed a significant platform update. Women on Bumble have had to message their male matches in less than a day after the app launched in order to initiate an online discussion.
Bumble is now providing a new function, though, that will encourage guys to message the women they match with first. With “opening moves,” women may now choose a prompt to send to men so they can answer and start a discussion.
According to Lidiane Jones, CEO of Bumble, the makeover aims to enable the diverse user base of the dating app create sincere relationships with their matches.
Real human ties are becoming more and more important, Jones said. “There is a higher standard, but I don’t think the amount of individuals utilizing online dating will decline—quite the contrary. We are therefore seeing it as a fantastic opportunity to refocus on our purpose.
One way women on the dating app might feel more empowered, claims Jones, is through the “opening moves” function. While women can still strike up a discussion first, the new feature lets them ask males to strike up a chat. Prompts include asking about a match’s ideal dinner companion.
Bumble Mod APK will be implementing other modifications, according to Jones, including an update to its “dating intentions” badges, which let users indicate what they’re seeking for on the app—from a “life partner” to “casual dates.” Users will also need to update their bios with fresh pictures and details according to the app. To facilitate people connecting with those they are matched with, it will also emphasize the interests that matches have in common.
Wolfe Herd left the company at the beginning of the year, and Jones assumed his role and carried on his investigation into other possibilities that would enhance the company’s defining feature.
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